“NASHVILLE’S MOST CLEVER NEW REDNECK SONGWRITER” (ROLLING STONE) ACCELERATES FULL FORCE IN ANTICIPATION OF HIS DEBUT ALBUM
A ROCK (9/4)

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 “ONE BEER” FEAT. LAUREN ALAINA & DEVIN DAWSON SMOLDERS INSIDE COUNTRY RADIO’S TOP 20

NASHVILLE, TENN. (August 17, 2020) — Adapting to the times and putting his catalog “ladled with classic-rock, Southern rock and alt-rock influences” (Billboard) on full display, Big Loud Records’ HARDY is launching today his HARDY 360 LIVE series — a revved up collection of full-band performance videos shot in Nashville, TN.

A much-needed taste of live music, HARDY 360 LIVE debuts with an electric, hard-rocking performance of “BOOTS,” the inaugural early-release from his buzzed about LP A ROCK, available everywhere September 4. Called “a tune whose electric musculature will immediately appeal to fans” (American Songwriter), the live shot delivers on what “BOOTS” is known for — “searing guitars and a grandiose melody, the song leans more toward hard rock and even grunge” (Taste of Country).

WATCH HARDY 360 LIVE – “BOOTS” HERE

Charging on toward release day while current single “ONE BEER” feat Lauren Alaina & Devin Dawson heats up Country radio’s Top 20, HARDY’s garnering critical acclaim as anticipation builds around A ROCK. His latest “lump-in-your-throat preview” (Sounds Like Nashville) of the project, “GIVE HEAVEN SOME HELL,” was an overnight hit, with its music video racking up 1 MILLION views in the first week alone. This week, Billboard profiled the hitmaker’s songwriting ascent with an “In Demand” feature, calling him “Country’s Hit Songwriter” — read the full breakdown here.

On his new album ‘A Rock,’ the one-name-only artist shows off a knack for irreverent storytelling

Back when he was a fledgling songwriter with a new publishing deal, Michael Hardy was hanging out with his dad and a friend at the Nashville drinking establishment Tin Roof. He only had a few dollars to his name, so he bought a tall PBR for six bucks and nursed it as slowly as possible. Across the room, he spotted a pretty young woman glancing at her phone and looking around for someone. Summoning his courage, Hardy approached and asked if she’d like to sit with them until her friend arrived. To his surprise, she accepted. He went to buy her a beer.

“At that point, I knew that I only had like four bucks in my bank account,” Hardy recalls about the encounter. “She didn’t know that, though — she had no idea.”

It sounds like the setup for a rom-com — the broke, down-on-his-luck guy wins over the beautiful woman on wits alone and they eventually live happily ever after. There’s a song called “Broke Boy” on Hardy’s upcoming album that sets this victorious story to a thumping country-rock soundtrack.

Except in real life, it didn’t happen that way. Hardy and his companions ducked out of the bar as soon as the woman spotted her friend. While he had enough money to buy her that one drink, he didn’t want her to know it busted him.

“I’ll never forget that,” he says. “I was so broke and I was so embarrassed that I just left.”

A Rock, which arrives September 4th via Big Loud, shows Hardy — who releases music under his last name — celebrating the value of a good story, even when it’s not entirely his. The Philadelphia, Mississippi, native made his artistic debut with 2019’s swaggering (and polarizing) “Rednecker,” a brash and funny single whose tongue-in-cheek tone might have gotten lost on many listeners. Also a prolific songwriter with hits like Morgan Wallen’s “Up Down” and Blake Shelton’s “God’s Country,” Hardy refines those skills to tell different kinds of stories and embrace new sounds on A Rock.

Hardy’s vision for the album became more focused after he wrote “Boots,” a grungy, sludgy number released earlier in 2020 about a guy who has a one final blowout as he blows up his relationship. “I woke up in my boots this morning/Fell asleep in my boots last night,” he sings. It has an almost metal edge to it, with some chunky, palm-muted riffing.

“It’s just something that I hadn’t really done before — to really experiment with more of the rock & roll side of my music,” he says.

Loud guitars and drums are a big feature on A Rock, which was — like Hardy’s previous work — produced by Joey Moi (Florida Georgia Line, Morgan Wallen) with co-production from collaborators Derek Wells, David Garcia, and Jake Mitchell. The bulk of the album was cut during quarantine, with the various players recording their parts in their home studios. Most of the tracks cruise along languidly, then, like in “Hate Your Hometown” or “Truck,” drop into head-bobbing, half-time breakdowns that emphasize Hardy’s love for heavy rock.

“‘Half-time or die, dude.’ That’s my saying,” he says.

In 2019, Hardy released Hixtape, Vol. 1, a collection of older material recorded with guests like Thomas Rhett and Keith Urban. His current single “One Beer,” featuring Devin Dawson and Lauren Alaina, originally appeared there and returns on A Rock. Where that song followed the story of teenage innocence turning into grown-ass responsibilities, the album’s title track takes a look life’s stages and the way various iterations of a “rock” figures in: skipping stones, an engagement ring, a tombstone, and the planet itself. Hardy calls the premise a “stoner idea” that just came to him one day. He fleshed it out with co-writers Smith Ahnquist and Jake Mitchell.

“We wrote that middle of the night on a whim because we decided, after going to the bar, that we would go home and hang out,” he says. “We stayed up till 5 in the morning. It ended up being probably my favorite song ever written.”

Hardy doesn’t completely abandon his swaggering “Rednecker” persona on A Rock, however. In “Unapologetically Country as Hell,” he fully leans into the guise, playing up his bona fides with country vernacular. “I spoon-scale my perch/Dirt stays on my shirt/And if you can’t dip in church, you can’t dip anywhere,” he sings. It’s funny and more than a little bit over-the-top.

“I didn’t want to fill my record up with overly obnoxious country songs,” he says. “I love those kind of songs, but I wanted for people to know that I have a little bit more to say than just that. But that one is definitely for the people.” Elsewhere, he laments the end of near-miss relationship with singer Ashland Craft in “So Close” and drops to a knee to make a proposal in “Boyfriend.”

As is the case with Hardy’s storytelling, there’s always a grain of truth when he slips into redneck mode (“It’s definitely a huge part of who I am”), but it may not tell the entire story. In “Give Heaven Some Hell,” which comes out this Friday, Hardy and co-writers Ben Johnson, Hunter Phelps, and Ashley Gorley say farewell to a recently departed friend with the hope that he’ll “Make some thunder/Make ’em wonder how you got in.” It wasn’t inspired by a specific friend’s death, but it does envision the funeral for that one wild acquaintance or family member we all have.

And that’s Hardy’s gift: synthesizing biography with imagination to create real storytelling. Instinctively, he knows when he hears a story he likes.

“I know I don’t do it with every song,” he says. “But it’s always fun when I do. Some of the first songs that I started liking, especially country songs like ‘Ole Red,’ I gravitated towards that. I guess subconsciously I wanted to do that with my writing too.”

Hardy’s A Rock arrives September 4th. Here’s the track list:

1. “Truck” (Michael Hardy, Ben Johnson, Hunter Phelps)
2. “Boyfriend” (Michael Hardy, Zach Abend, Andy Albert)
3. “Give Heaven Some Hell” (Michael Hardy, Ben Johnson, Hunter Phelps, Ashley Gorley)
4. “Boots” (Michael Hardy, Hillary Lindsey, David Garcia)
5. “Where Ya At” (Michael Hardy, Jessie Jo Dillon, David Garcia)
6. “Ain’t a Bad Day” (Michael Hardy, Jake Mitchell, Hunter Phelps)
7. “One Beer” [feat. Lauren Alaina and Devin Dawson] (Michael Hardy, Hillary Lindsey, Jake Mitchell)
8. “So Close” [feat. Ashland Craft] (Michael Hardy, Mark Holman, Hillary Lindsey)
9. “Broke Boy” (Michael Hardy, David Garcia, Brett Tyler)
10. “Hate Your Hometown” (Michael Hardy, Hillary Lindsey, David Garcia)
11. “Unapologetically Country as Hell” (Michael Hardy, Smith Ahnquist, Nick Donley, Jake Mitchell)
12. “A Rock” (Michael Hardy, Smith Ahnquist, Jake Mitchell)

]]> https://hardyofficial.com/the-profile-how-hardy-built-a-career-using-two-secret-weapons-songwriting-and-friendship/ https://hardyofficial.com/the-profile-how-hardy-built-a-career-using-two-secret-weapons-songwriting-and-friendship/#respond Mon, 03 Feb 2020 17:06:15 +0000 http://hardyofficial.com/?p=156 Just two years ago, HARDY was well on his way to becoming one of Nashville’s most prolific, sought-after songwriters. He held a degree in the craft from Middle Tennessee State University and was racking up hits writing with and for artists like Chris Lane, Morgan Wallen and Florida Georgia Line. In fact, he was so focused on honing his songwriting skills that any aspirations he held to perform landed squarely on the back burner.

However, FGL bandmates Tyler Hubbard and Brian Kelley had other ideas. They recognized HARDY’s talent and brought him out on tour in 2018, hoping to give him a taste of what might be possible for him as an artist. The duo began to informally mentor and use their superstar status to champion HARDY and other young artists that they believed in.

Wallen was another artist whose talents got the attention of the superstar duo early on. He’d had some success with his 2017 debut single, “The Way I Talk,” but he got a major career boost when FGL appeared as guest vocalists on his breakthrough hit and first No. 1, “Up Down,” a song HARDY co-wrote.

Through their work with FGL and with each other, HARDY and Wallen have since toured together, recorded together and become good buddies — but HARDY says it all started in a pretty simple setting.

READ MORE HERE