SKYWARD COUNTRY RADIO SINGLE GETS THE OFFICIAL TREATMENT WITH CAMEO-FILLED, “PROJECT X” STYLE MUSIC VIDEO OUT NOW
HARDY CROSSES 3 BILLION CAREER GLOBAL ON-DEMAND STREAMS
PERFORMS “TRUCK BED” AND “wait in the truck” ON CMA FEST SPECIAL AIRING TONIGHT ON ABC
NASHVILLE, TENN. – Ascending now as “Nashville’s nü-metal king” (Los Angeles Times), untamable Big Loud force HARDY is back with a hungover official music video for souped-up new single “TRUCK BED,” out now
Conceptualized by HARDY, shot in Murfreesboro, Tenn., and directed by Justin Clough, the clip opens with a rooster crow and zooms in on HARDY in the bed of his truck, asleep on an empty bag of corn in last night’s clothes.
A quick rewind starts to paint the full picture: the genre-bending entertainer and a few hundred friends – including actor King Bach, former Tennessee Titans offensive tackle Taylor Lewan, HARDY’s touring band (Harry Miree, Justin Loose, Rhett Smith), and professional golfer John Daly – tearing it up in a late night, front yard, buck wild rager.
“We just wanted it to be a good time…and it was,” HARDY says with a laugh.
Crossing 3 billion career global on-demand streams, HARDY’s critically acclaimed sophomore album, the mockingbird & THE CROW, continues to resonate six months after release, producing “some of the most intriguing music to emerge from Nashville in years” (SPIN).
Profiled in HITS Magazine‘s 2023 Nashville Issue, the outlet praises his split-personality album as “fascinating,” blending “crowd-pleasing country gems and full-on rock/metal.” Loudwire sums it up simply: “HARDY never seems content in one genre — and that’s a good thing; he’s more interested in telling his stories and playing music he cares about than following any industry rules.”
Tonight, HARDY’s debut on the Nissan Stadium main stage at the 50th Annual CMA Fest will air during “CMA Fest” on ABC at 8/7 CT, featuring performances of “TRUCK BED” and platinum, award-winning Lainey Wilson collaboration “wait in the truck.”