HARDY PARTNERS WITH OUTLAW BEER
HIGHLY ANTICIPATED NEW ALBUM QUIT!! OUT JULY 12, “PSYCHO” OUT NOW
Photo credit: ABC/Randy Holmes
May 22, 2024 — HARDY and “Jimmy Kimmel Live!” took over Hollywood last night with a block party for 3,000 fans. HARDY joined the show to perform six songs live from their outdoor stage, in a first since 2019. Check out “ROCKSTAR,” which aired on “Kimmel” last night, here.
The block party was sponsored by Outlaw Light Beer, a newcomer to the light beer category hitting Walmart, Circle K, Costco and other retail shelves across America this summer. Outlaw Light Beer launched in Colorado in 2022 and continues to grow its footprint across the U.S. Outlaw and HARDY have entered a long-term partnership to promote Outlaw Light Beer, with exciting plans in the pipeline to embrace and engage new and current consumers. Per Outlaw, America deserves a new light beer!
Furthermore, HARDY’s highly anticipated new album Quit!! is set for release July 12 via Big Loud Rock—pre-save/pre-order here. New single “PSYCHO” is out now, check out the video directed by longtime collaborator Justin Clough here.
The new album, recorded with Big Loud’s own hitmaker Joey Moi (Morgan Wallen, Florida Georgia Line, Nickelback), sees HARDY’s first full album embrace of his rock sound. The album follows two previously released singles—“ROCKSTAR” and “QUIT!!”—and last year’s much lauded, half rock LP, the mockingbird & THE CROW. That album’s latest runaway smash, “TRUCK BED,” just hit #1 on the Billboard Country Airplay and Mediabase Country charts, marking HARDY’s first solo Billboard Country Airplay and Mediabase Country #1, fifth #1 as an artist and 15th as a songwriter.
HARDY’s extensive summer touring—including his U.S. headline Quit!! Tour and a slew of summer festival appearances—kicked off with a massive set on the Mane Stage at Stagecoach in April. All dates are on sale now including Toronto, Nashville,
HARDY recently shared his version of the Snoop Dogg and Dr. Dre classic “Gin and Juice,” recorded at the personal request of the hip hop icons. Listen here and check out the short film featuring HARDY, Snoop Dogg, Dr. Dre and Nicola Peltz Beckham here.